cosmetic trends

When we talk about beauty and cosmetics, we know what kind of product we need. A product with lesser chemicals, a type of product free from fragrances, parabens, formaldehyde, and carcinogens. No matter the trend, consumers are always drawn toward clean and cruelty-free cosmetic lines.

As stated by Ryan Saddik, the general manager for the Middle East and North Africa region at Swedish beauty company Foreo, “consumers are very aware of what they are putting on their skin and looking for products with less chemicals and more clean ingredients.”

In this article, we have put together 2023’s trendy cosmetic items in the official Kingdom of Saudi Arabia.

Top cosmetic stores to buy trendy items from in Saudi Arabia. 

Several stores in KSA offer a wide variety of cosmetics at competitive prices. Brands like L’oreal, Mac, Sephora, Elf, and Maybelline offer trendy items with expert customer support and expert guidance. They get you cosmetic items that do not require exhaustive and multi-step routines. 

If you are considering following the cosmetic trends of KSA, then remember to check out these stores. Sephora is offering a 50% discount on its orders from KSA. Hence, take the chance and seal the deal using the Sephora promo code

Trendy cosmetics for 2023.

  1. Liquid Mascara

Mascara is one of the cosmetics items with the highest reviews from verified customers. It is one of the items that help in enhancing the natural length and volume of your eyelashes. The L’oreal Paris Paradise Waterproof Mascara and Essence Lash Princess Mascara are one of the highly demanded items in KSA.

After all, who does not want to flaunt their perfectly applied eyelashes? Hence, ensure to check out the cosmetics in Saudi Arabia.  

  1. Face Serums

These days people are investing in clean skin care products. Products that are free from chemicals, show effective and faster results, and are duly absorbed by the skin are in high demand. People are conscious of what they put on their skin before purchasing. 

Hence, The Inkey List Hyaluronic Acid serum, Watermelon Glow, Sephora Collection Glow serum, and Niacinamide Dew Drops serum are trendy in KSA’s current period. You may find these items on the Sephora website or showroom. 

  1. Matte Velvet Skin Compact

We all know the advantages of using matte compact over our foundation. It helps in giving a matte finish and absorbs excess oil of foundation used on the face. It hides the cracks developed on the skin due to the use of concealer. Remember to choose the compact following your skin shade.

Makeup Forever Matte Velvet Skin Compact comes in 14 different shades. Choose the one that matches yours and see the magic.  

  1. Eyeshadow Palette

An eyeshadow palette can add extra glam and depth to one’s eyes. And let us be honest, who does not love glamorous, smoky, and butterfly eyes? For people with small eyes, it provides an opportunity to make their eyes appear more prominent. It draws more attention to your eyes.

Modern Renaissance by Beverly Hills, Eyeconic Multi Finish by Marc Jacobs, and Sephora Collection 16 Eyeshadow Palettes are highly on trend. 

  1. Perfumes

The way you smell speaks a lot about your personality. It enhances your mood and others around you, boosts confidence, and makes you even more appealing. Yves Saint Laurent perfume, Bleu De Chanel, and Laura Mercier perfume are one of the best sellers on Sephora. Check these products out on the online website of the Sephora Collection.

2023 Market Trends for Cosmetics in KSA

  • Because of growing customer awareness and highly knowledgeable consumers, the cosmetic market is seeing a high rise in organic products. The rapidly increasing need for natural ingredients has been quite clear. The demand has inspired producing more halal-certified products, plant-based ingredients, and products free from sulfates and parabens. 
  • Consumers are looking for products that can cover the pigmentation naturally without overdoing it. Color correcting sticks, effective concealers, good quality liquid foundation, and decent quality primers are highly called for in KSA. Increased production of such products will help provide customers with even skin tones. 
  • The rise of K-Beauty Trends in the Middle East. Saudi Arabia remains a significant and one of the strongest markets for beauty and skincare. There are predictions that it is continuing to grow in the future. However, the beauty market here is diverse. It consists of many international and local brands, offering many choices to the people of KSA. 

Recently, the rise of K-Beauty Trends has been evident. K-Beauty has made a noticeable impact on the global business of cosmetics. People of Saudi Arabia are also willing to purchase K-Beauty products due to concerns like sensitive skin, pollution, rigorous life schedules, and certain products that tend to over-exfoliate. K-Beauty combines effective technology and natural and harmless ingredients. 

  • The KSA beauty market also shows definite division based on the type. For example, a division is based on population size and the type of skincare, bath and body products, makeup, and beauty products. The division is also done based on region. 


The article contains trendy cosmetic items, reputed and reliable brands in KSA, and a short analysis of market trends. 


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